Make + Create Ep. 4: Vintage as Storytelling with STORE - Revolving Curation

Hello Listeners!

Welcome back to Make + Create. This space houses inspiration to keep you motivated and will hopefully empower you while on your own journey! I’m your host Jen Veguilla- Lezan and this week I had the opportunity to talk with the duo behind Store - Revolving Curation. It’s the latest indie shop concept in Chicago and the brand showcases how fashion forward vintage and thrift clothing can be and why it’s becoming so important in the fight against the world of fast fashion that continues to leave a negative impact on our environment.


Julie and Bridget- share their experiences going from retail mavens specializing in styling to e-commerce vixens offering curated vintage and thrift pieces online and in their chic retail/studio space near Chicago’s Wicker Parka area. They like to Keep it casual, and call the e-commerce brand STORE. The company was born as the love child of the ladies wanting to elevate vintage/resale and they’ve done just that with their posh showroom and digital store front. STORE. offers a hand picked selection of sustainable product. STORE. curates collections, each representing a different aesthetic. They give pre-loved items a second life and use editorial content to tell their new story.

Throughout this episode I talk with the ladies about their journey launching STORE – and what went into building the brand. They shared their experiences in the retail world and how that helped set the stage for launching STORE and they offer insights to the nuts and bolts of setting up shop. We also discussed why vintage is making a comeback, what they are doing to elevate people’s perspective on thrifted clothes and how companies like theirs are showcasing to consumers that there are options outside of fast fashion. We went into a deep conversation on the impact that fast fashion is having on the world shedding light on some of the deep rooted issues that are still prominent in the industry.

If you are not aware, the clothing industry is the second largest polluter in the world ... second only to oil," According to, 2 billion pairs of jeans are produced every year, and a typical pair takes 7,000 litres of water to produce. For a t-shirt, it takes 2,700 litres of water to make just one – that’s the amount of water an average person drinks over the course of 900 days!there’s the dyeing process of which 1.7 million tonnes of various chemicals are used; not to mention the hazardous chemicals like PFCs that leave a permanent impact on our environment. Each year over 80 billion pieces of clothing are produced worldwide, and after its short lifespan, three out of four garments will end up in landfills or be incinerated. Only a quarter will be recycled. These are just the environmental impacts. There is also a social cost. The ladies talked with me about a film, that I would be surprised if some of you listeners have not seen yet. True Cost is a documentary that exposed not only the environmental, but also the social and human impact the industry is having on the world. One of the most shocking aspects is the fact that Fast fashion is disempowering women worldwide. With fast fashion many are essentially trapping a generation of young women into poverty. 75 million people are making our clothes today. 80% of that is made by women who are only 18 – 24 years old. It takes a garment worker 18 months to earn what a fashion brand CEO makes on their lunch break. A majority of these women earn less than $3 per day. The biggest corners fast fashion cuts are with the human workforce they employ. Cheap clothes are made by underage workers entering the industry as young as 14 to work long hard hours (an avg. of 14 hrs per day in sweatshops) for low wages, while dealing with sexual harassment and at times atrocious working conditions.

We discuss how these things have impacted the world they live in, their view of the fashion industry and what they are trying to do to make a difference with their brand by showcasing the beauty that second hand/vintage/thrifted products have. With their spot on creative direction, gorgeous visual story telling and eye for product, I’m not surprised the ladies have made such an impact on Chicago and on the interwebs. If you’re interested in learning more about STORE, the impact that fashion has on a global scale or if you want to learn more about what it takes to launch your own e-commerce brand, then keep listening for the full interview.

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Thanks for listening to this latest episode of Make+Create. As someone who began her creative career in the fashion world and who is working to find a way to push for change in the industry, it’s exciting to meet other individuals who have a passion for sustainability. If you are interested in checking out the current collection, booking a styling appointment or connecting with the ladies online or via social media check out: you can also find them on facebook and instagram.

I hope you are enjoying the show and if you feel so inclined, take some time to subscribe to us on iTunes, AnchorFM via your RSS feed or any podcast listener you utilize. You can find a new episode live every other Friday!

While you are online make sure you stop by for my bi-weekly updates and features associated with each episode. If you want to keep up with me and the show on social media just follow the show on facebook and instagram. You can follow me on twitter @JenVeguilla. If you like what I am doing and feel inclined to support, please take a moment to check out the show’s patreon page at Any pledge amount can help me with the admin side to keep creating the content on this show.

Finally, please take some time to leave a review for the podcast on iTunes. Rating and reviews will help the episodes to get noticed and is another great way to show your support so I can continue to create content that is empowering, inspiring and motivating. Thank you for coming on this journey with me! Check back later this month as I will be talking with Agathe - the founder of Red Velvet NYC. Red Velvet is a company that creates dessert kits that make baking gourmet desserts foolproof. The brand launched in 2015 delivering kits with everything needed to bake cakes, tarts, cupcakes and more right in the comfort of your own kitchen. Agathe shares her journey on how she bootstrapped the company and grew it to now expand into shelf-stable kits sold at gourmet markets and further develop the online side of the business. She’s working to not only make an impact on the business world, but the brand also believes that giving back is an important part of the value they bring to the world through charities such as Bright Pink, a nonprofit, working to save womens lives from breats and ovarian cancer by empowering them to live proactively at a young age.

It can be hard a daunting to push for change. As entrepreneurs we are often left wondering if the work we are doing is making an impact. Yet, many entreprenuers start their journey because they want change and the only way they can see that change is to create it. Julie and Bridget could see first hand the negative impact the fashion industry was having and the realized they could offer consumers a different option a new perspective, by creating change with how they approached it. It can be so easy to just want to give up because we believe our small adjustments can’t change the world. We always think of changing the world, but we don’t always realize the change has to start with ourselves. Whether it’s a small decision or a big one, our actions create a ripple effect that can be far reaching. Brands like revolving Curation and the many others out there who are putting sustainability in the forefront of their business goals are leading the way for others. One of my favorite quotes by Rumi states, “Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.” The older I get, the more I realize that the things I see on the outside are a reflection of who I am inside. If you are frustrated with the world around you, the job you have, the bad things you are seeing on the news or the way companies are doing business – start to adjust your thinking. What can YOU do to make a change in yourself, your actions that could send a small ripple that could grow into something bigger?

Til, Next time, I’m your host Jen Lezan and thanks for listening!

**Music in this episode by**

Good For You by THBD 
Creative Commons — Attribution 3.0 Unported— CC BY 3.0 
Music promoted by Audio Library 

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