Latina Expo 2018 - Chicago

The mastermind behind Imagen Marketing Consultants, Cesar Rolón is at it again brining in a gorgeous array of culturally diverse events, expos and  conferences to Chicago. Cesar is most well known for his work as one of the Co-founders and Producers behind Chicago's Latino Fashion Week which has spawned shows nationwide.

Cesar and his team have been working to take their events global, showcasing designers and connecting with influencers in Mexico, Honduras and beyond. The culturally diverse neighborhoods of Chicago are the perfect lab to experiment in when it comes to experiential events that are meant to inspire and drive connections within the communities. This summer Imagen Consultants alongside the Día de la Mujer Latina  Organization are launching the 2018 Latina Expo Chicago. This will be Chicagos largest Latina focused lifestyle conference and expo. June 2-3, the expo hits the UIC Forum for 2 days filled with  workshops, community building, great food, and brand spotlights at the expo.

Connecting with the Latino community is so important in these divisive times. Chicago's known for it's culturally diverse population and Latinos are the second-largest ethnic group in the city. Yet, many events don't cater to or keep in mind this diversity. In today's charged political climate, people are often afraid of those they don't understand. Events such as the Latina Expo 2018 help to create an open dialogue within the communities as well as elevate the Latino community. Creating pathways for leadership within the Latino community allow Latinos to overcome challenges and make a positive impact within society. Events such as the upcoming 2018 Latina Expo enhances the well-being of the communities where they live by offering the Latino community an opportunity to connect, learn and grow. Organizers such as Imagen Marketing Consultants are working to uplift voices of emerging Latino brands, creatives and influencers through collaboration and impactful conversation.

About Día de la Mujer Latina 
The mission of Día de la Mujer Latina is to promote healthy behaviors within the underserved Latino community by providing a culturally and linguistically proficient education, facilitating early detection screening, culturally preventative care interventions; promoting wellness with resource information, Promotores/Community Health Workers training and Patient Navigation for follow-up services.

Since 1997, Día de la Mujer Latina (DML) has earned national recognition as a Latino community based organization (CBO), founded by a Latina breast cancer survivor (Venus Ginés), dedicated to eliminating health disparities within the Latino community in 39 states and Puerto Rico and the Dominican Republic. Its focus on providing culturally proficient health education and facilitating early detection screening is a results of its successful signature bilingual training modules for P/CHWs.

About Imagen Marketing Consultants 
Imagen Marketing Consultants is a Chicago based multicultural experiential and activation agency. We make the connections between your brand and appropriate ethnic/civic groups and proactively weaves them into a powerful web of influence. As an organization, they partner with people and organizations who know your market.

Their strength is that they go beyond the traditional ad agency approach to deliver measurable results. Their specialty is activating at retail with creative, non-traditional activities designed to engage the consumer. They have bilingual event and project management staff ready to execute your campaign in major cities around the nation. They're able to maximize your marketing dollars with our media, PR and creative sources.

Stay tuned for more details as they are released about this event. The Halfstack team will be covering the event in full this summer. In the meantime, if you are a brand, company or creative interested in showcasing at the Latina Expo 2018, connect with Cesar at: crolon@imagenconsultants.com for more information and an event deck.