Halfstack Highlights Ep. 59 - Kristen Wiley of Statusphere

Hello Everyone!!

Welcome to Halfstack Highlights. This is Jen Lezan Editor in Chief of Halfstack Magazine and one of the hosts of the Halfstack Highlights Podcast. This week is the final episode of the year!! We will be going on a small break and will return with a new episode on January 14th, 2018! It's been a great year filled with many inspiring interviews. I've been so motivated sharing the content this year. We also set up a Patreon account for Halfstack - so if you want to support what we are doing on the podcast, the actual magazine or the blog, feel free to become a patron! The highlight of the year had to be attending the Project Entrepreneur workshops in New York in April and meeting so many strong female founders. Along with that was sharing 9 female founders and their startups through our PE Alumni series. I close out this year with anin-depth interview with: Kristen Wiley, founder of Statusphere. She's another female founder I met through Project Entrepreneur.

Having worked as both an influencer and a brand, she saw first-hand how challenging and frustrating the process can be for everyone involved. There was no streamlined way for brands and influencers to easily find and build authentic, mutually beneficial connections. On the brand side, it was difficult to find quality influencers who fit the right niche, with high engagement and followings to match. And on the influencer side, there was little control over which brands she’d be pitched by. Kristen launched Statusphere to give both influencers and marketers what they’ve wanted out of influencer marketing all along — more control over the influencer marketing process, without the wasted time and energy.

Statusphere is a place where brands and influencers meet and create win-win relationships. For brands, this means eliminating the strenuous process of finding the influencers that have everything you’re looking for and then managing the entire influencer campaign. For influencers, this means having a streamlined and favorable way to select the brands you want to post about, without getting approached by brands who are completely off the mark for you.
If you are someone interested in learning more about monetizing and growing your blog, hearing more about how startups work with coops and incubators, or more about transitioning from a career into entrepreneurship than this is the episode for you!

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I hope you enjoyed this latest episode of Halfstack Highlights. If you are interested in learning more about Statusphere visit: https://www.joinstatus.com. You can also connect with them on
and Instagram with the handle @statusphere. While you are online make sure you stop by halfstackmag.com and keep up with us on all social media with the handle @halfstackmag. If you like what we are doing, please take a moment to leave a review for our podcast on iTunes. This will help our episodes to get noticed and allow us to continue to create the content you enjoy listening to and that we are passionate about.

Thanks for your support!
Jen Lezan | Editor-in-Chief