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Women everywhere long to have beautiful, healthy and shiny hair that is full of life, bounce and body.  While it isn't impossible to achieve, most of us simply can't afford to maintain our locks the way our celebrity 'faces of hair' can....  Jennifer Anistion, Kim Kardashian, Shay Mitchell... 

So what do we resort to?!  The overuse of curlers, straighteners, blow dryers, curling irons and every other tress-taming tool out there.  In our efforts to achieve celebrity worthy hair, we're walking away with split ends, damaged hair and even worse... hair loss!  

Elizabeth Cunnane Phillips is a Trichologist for Philip Kingsley.  Having joined the Kingsley team in 1989, Phillips has extensive understanding of the lengths many women will go to achieve great hair.  But at what cost?  

"Straightening or hot irons change the protein structure of the hair by reducing the elasticity or stretchability of the hair," says Phillips.  "The heat reduces the moisture in the hair cells and although this is usually a result of all types of heat styling, a combination of the changing of the hair's chemical structure and moisture content damages the hair shaft even more."

Not to mention the added threat of hair loss.  While it's normal to lose strands of hair on a daily basis, regular and continuous use of hot irons tug and pull causing women to lose hair at unnatural rates.  Ladies!  We are doing ourselves no favors by heat treating our hair on a daily basis.  

Elizabeth suggest using the Philip Kingsley Elasticizer before any chemical straightening and/or hot iron treatment usage.  The Elasticizer helps to protect the hair and restores strength and elasticity.  Penetrating the hair and moisturizing from the inside, this product also strengthens and protects from the outside.  And at $45, this small investment will not only leave you with healthy, strong and beautiful hair, but will go a long way! 

Not sure you can trust the opinion of one woman?  Let the name Philip Kingsley speak for itself.  Dubbed the "Hair Doctor" by the Sunday Times, Philip Kingsley has over 55 years of Trichological experience and his past and present clientele include politicians, celebrities and even royalty.  

Shop their extensive collection of products today and put the product to the test! 

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- Sophia Sanchez
Digital Content Director & Editor

*Images provided by LAFORCE + STEVENS