America's Beauty Show Recap

Denise covered America's Beauty show in Chicago for Halfstack a few weeks ago and she had a blast! She created a fun behind the scenes video showcasing her beauty adventures, interesting products and some great brands.

Image Courtesy of America's Beauty Show

So, what is America’s Beauty Show you ask? It’s hundreds of thousands of square feet of wall-to-wall beauty products, where salon professionals go to find out what’s new … what’s hot … and what consumers can expect to see at their local salons in coming weeks! It’s the only place where beauty salon professionals can view over 400 manufacturer exhibits and learn about new beauty products/trends, hot colors in nails, and how to utilize new techniques in hairdressing and hair color.


 

Denise had the chance to discover the latest innovations in hair dryers, flat irons, curlers, hair treatments, hair colors, nail colors, and skin care treatments. In this video she shares some great interviews, highlights some fun new tips and showcases interesting new products that will be on the market. 

America’s Beauty Show 2015 featured a continuous runway presentations from national and international Beauty Stars and celebrity hairdressers from top manufacturers - including Pureology, Paul Mitchell, Mizani, American Crew, Matrix, CND Nails and Wella. Even the Back Street Boys made an appearance at the Lash Now exhibitor booth!

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